Every customer should is treated by manufacturer, distributor, tradesman with the appropriate care. It is known however, that many before company with the larger commitment, larger expenditure exerts one and him the centers treats „large” customers. In the sector served by Company A they are this the government customers (government agencies) of individual states. These Agencies belong however to thin customers. Many his cents and distributors exerts himself about this type government orders. The intergoverment co-operation, they bore fruit getting involved many countries in the reconstruction and the extension of the infrastructure signing numerous contracts and agreements. The good examples of this type the building of the harbor and concrete contracts in Lagos, the building of devices infrastructure in Peru, Vietnam, India, Turkey, Malaysia, Egypt, Sudan and many different countries. The company Company A SA won in the minimum years many auctions in energetistic trade for the national boards of energetics and telecommunication. International financial organizations the large ploughland play near choice of the tradesman of machines, devices, complete objects infrastructure (on the example World Bank, EBRD, EBI). These institutions can show tradesmen group or concrete the tradesman of these products and services. This is the characteristic feature of the customers this group that the company-exporter has larger safety and guarantees appropriate in the incident of customers and contracts this type the financial of the given contract. The company Company A from he is about twenty years present on the market energetistic Turkey - he is about 25% energy in this country delivers recipient thanks to devices to been enough by Company A Second - not less customer’s essential group - private companies (called retail customers sometimes)create. Their strength is somewhat smaller than government customers. One taking under the attention the scale of the turns of the customers this group, can accompany, that obtainment 20, 30 or 40 % turns in the foreign trade are even special „game” worth of many stare customers this group you belong to serve and give them the satisfaction from these with them trade transactions.
To exchanged customers two the main groups exporters products and services, in this also the company Company A , they reach through four distributors the main groups:
- foreign private companies (importers),
- the company own Company A (for the border),
- private companies and different distributors.
- remaining customers.
The exporters of products (on the example the company Company A ), thanks to contained contracts with foreign companies interesting oneself the distribution of the definite groups of products, they co-ordinate between themselves following
the trends of the co-operation:
- the assortment of the articles and services which will be sold on the definite market
- the level of the prices which you should bear so that he satisfies the making an appointment sides of the contract
- the principle of the distribution - together, on example with the qualification of the rights of exclusive rights,
- the level year - old turns, which should reach the given importer (distributor).
The introduced conditions of the co-operation of Company Au they concern with private foreign importers he will play the sale on stew-pans mainly of cables and engines electric.
Second essential way of the attainment to potential customers fir we Company A there are the companies the own which became puts in such the ice float, how Great Britain, France, Germany, Austria, USA, India. Thanks the suitable capital part and possession of own management at these companies the company Company A to control maybe to have the decisive influence on:
- the kind of contained contracts,
- the level of got prices and turns,
- the directions of the possible market expansion,
- efficiency of contained contracts.
The next way of the attainment to potential foreign customers Company Au they are remaining distributors. This marks this group „customers” that there are comparatively a lot of they, varied companies are this (from he has to average), they with the import of varied assortments (on the example of the wire, engines, electric equipment).