Negotiations are the process of communicating sides being holding in the situation, when they wait that the agreement can assure larger advantages than the working without the agreement.
This is so the process of the solving the problems in which two sides discuss (they communicate) on the subject distributing their matter and they aim to the finding of the common solution, they require profitable for every one from sides, negotiations from participants so that they qualify matters what to, which various sentences have, they require „learning” their needs and businesses mutually, working out possible solutions, until to the achievement of the final agreement.
Negotiations ends the success they usually are the result of the mutual exchange of opinions and information as also certain settlements undertaken through negotiating sides. Exchange this can have the public or hidden character.
Negotiations usually make up the combination of the compromise, co-operation and pressure on the common party of the solutions which for one from sides are particularly important.
The exchange of concessions, license is basic mechanism to the achievement of the agreement so, the mutual stringing the conditions whose fulfillment defines the more far conduct of sides to oneself.
P.R. Cateora defines the negotiations in global marketing as deliberating oneself, the haggle or discussions in whose partners they co-ordinate the mutual services under the executioner of the achievement of the profitable agreement.

Before proper conversations will start, you should execute what the least two push:
- to prepare essentially,
- to produce in oneself proper putting.
One is the exact preparation to conversations the basis of the success in negotiations. This is the stage before negotiations.

Every negotiations process has ones the structure, in he the most important to which is he mislaid on stages. We can distinguish the following stages of negotiating:
- finding customers,
- the preparation of the negotiation,
- openly,
- recognition and the transformation of the partners needs,
- presenting the product,
- convincing and market,
- Finalize.
Some negotiators begin prognoses from presenting extreme offers or extreme demands fold. Different negotiators go out from the initial positions which are bring nearer to been go to aims.
The understanding of the way of the being particularly important is in negotiations and the customs of second side, for interpretations leanings only on the own scale can lead to incorrect conclusions.
You should inform the risk of cultural traps before beginning the process of the negotiation. You should in certain measure happen produce the proper report in the face of the opposite side.