The company Company A   she  came  into  being with the intention of functioning as the enterprise  working on the market local and world. Company this enlarged the range of her influence considerably what influenced general results financial companies within last years.
The company he led his businesses with the full consciousness of the responsibility in the face of creditors and influencing the character of her activity. The company believes, that in the long period, all described in the business plan, the elements of the politics of the company are convergent and internally peaceable.

To be able to act the enterprise, prosper build the plans of the more far production efficiently,
and first of all, the system of the observation of surroundings has to create. He should on to study changes up to date and trendy on the market and to take into account appearing chance and threat, suitably on making the maneuver not to react, own or gain over supplies.

The company Company A  surroundings analyses in three areas:

- the general environment (micro and makrosoround)
- the own environment
- the competitive environment

The existing in the company base of the data about the general environment contains macro
and microsuround given relating to closer and far surroundings. Statistics, publications, professional articles and competition are source of getting such information.

Makrosoround this wide surroundings the enterprise, on which in the principle it alone there is no influence. We number the following factors of surroundings to makrosuround:

- economic, technological,
- politics-legal,
- consumers markets,
- producers markets.

Company A observes and analyses makrosoround, and especially being shaping in him trends. Trendy these help the enterprises to outline to the management the shape of the future and help ą to undertake suitable decisions.
Mikrosuround this surroundings, with which the enterprise comes in direct contacts and he has on not the influence.
They work in microsuround rivals, whose company observes and the buyer, he with which tries from to co-operate.
The base of the data about the own environment should contain information about  market and customers.

Information about markets contains:

- the    list of markets served (the company possesses the base of the data in which there are the information relating of served markets, are to qualify this information letting the condition of the market, the character of the market, the degree of attractiveness, current part in market and the possibility of conquest of the new markets of the sale)
Information about customers.
The information about customers relates to behaviors and customers, their needs, changes in the range of these needs kind. Accumulated given they also relate to geographical location of customers, customers, her growth or fall general number.
These information helps the company to give answers on questions:

- who really is the customer ?
- does he what wait?
- as should you operate him ?

Owners, and the managers of the company also administer the vision of her development in the draught the closest several years. All hitherto existing workings of company and their analysis co company the necessity of the choice of the strategy, speaking in : „the product of the high quality, phrenology, the energy-saving, and adapted to the demand market, after price answering his qualities and „attractiveness One can qualify the chosen strategy near this the name, THE MAXI-MINI”, what shows on the desire of maximum utilization of all strong sides and chances and neutralizing the unfavorable influence of weak sides and threats.
The hitherto existing activity of the company testifies about this that her owners and workers be able to initiate and realize the chosen by oneself strategy. He will require this however continuous investments, unusually anyway expensive, aiming to keeping up for customers needs.