The subject matter of the question of the negotiation induces to several reflection and to extraction of general conclusions from the process of negotiating trade contracts.
You should so accept generally, that the negotiations this sequence of push (offers and concessions) of two sides in the aim of the achievement of the common position in the situation exits of businesses. They consist in mutual convincing themselves to the modification of initial offers in such way so that both sides get possibly large advantages. The definition underlining advantage only one  is inappropriate: „the negotiations this the specific way of use of his strength, time and possibility in the aim of utilization of different to own realizes to dream”.
Estimating course and the result of the negotiation in companies Company A and Company B, you should consider not only material matters (price), but also of the advantage, honesty, the durability of results, usefulness social  and the efficiency of the leadership. This influences all the good of relations between negotiating sides. This wider way of looking treats to every type of the negotiation, with trade inclusive.

The theoretical analysis investigative showed the weight of the acquaintance of the theory of the negotiation. The acquaintance of this question  lets effectively build success and the competitive superiority of companies in the organizational practice. Conclusions are so such:

- in every work, and first of all in the tradesman work, if the representative of the section of sale and marketing, negotiating with strategic partners important is skilful,
- the skill contributes negotiating to building the good opinion about the company, and every he goes for this, the growth of her meaning on the market,
- they help suitable training in happening the good negotiator,
- the acquaintance of the theory of negotiating helps in contacts with people and in unreeling the professional career,
- the acquaintance of the theory of negotiating also helps typical mistakes to avoid during the negotiation, and also contributes to the achievement of larger advantages,
- the acquaintance of the principles of  the  negotiation contributes to the achievement of tong -terms that is the most decidedly profitable.
The clever negotiator has to be superb listener and back the track. Listening does not mark passivity, there is active  the working from second the (speaking) side in builds the manageable coupling, bringing nearer positions.
Build the money transfer and aiming to the agreements, negotiators of both analyzed companies, they warn following textual rules:

- clearness and correctness,
- thematic cohesion,
- economical (brief),
- expressiveness.

The principles of the antihuman contact which breaking results in crises and conflicts moreover are in force. The most important from them this:

- the politeness,
- the approval,
- modesty,
- the agreement,
- concept,
- the legibility of the irony,
- the curiosity.

There is no negotiation without communicating. Correct communication is the condition of the good and effective contracted conversation. Analysis of negotiations behaviors of two companies Company A and Company B, he tells to accompany, that there is no principle one, the worked out well strategy of containing trade contracts. You should work out years the system of negotiating, which will answer the best the activity and the negotiations possibilities of every individual. The level of the standard of contracts, applied in the company Company B in inches does not have to testify about his superiority over the company Company A, but the workers Company B professionalism, steels of raising his qualifications, then beyond the doubt the important and strategic trump of this company. Manager knowing the techniques of negotiating well, and is well - informing the mechanisms of the psychological influence of non -verbal behaviors, he will come to the of contracted effects, about such managers more considerably easily and quickly all individuals contracting with mattering national and foreign partners fight.